{"title":"Latest Arrivals","description":"\u003cp\u003eBrowse our Latest Arrivals collection. Best Price.\u003c\/p\u003e","products":[{"product_id":"true-guy-indigo-selvedge","title":"True Guy - Indigo Selvedge","description":"\u003cp\u003e\u003cspan\u003eThe Indigo Selvedge is a 13oz indigo rope dyed Japanese selvedge denim, woven on vintage shuttle looms in a right hand twill construction. The fabric is dense, and will slowly fade with wear. 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The exterior is a deep rope-dyed indigo, while the interior reveals a multicolored section-dyed weft made with soft yellows, greens, blues, and violets. The weft yarns are gradient-dyed, then twisted together before weaving, creating a subtle mix of color that appears when the cuff is turned up. Made from 77% cotton and 23% polyester, the denim has a softer hand and easy drape with very little break-in required. 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